Ujwal Arkalgud and Jason Partridge provide substantive evidence through examples in multiple product-markets about the importance of digital ethnography for revealing insights for building your business that you would likely not discover through traditional research. A fun and engaging read. Recommended!
PROF. SCHULICH SCHOOL OF BUSINESS, YORK UNIVERSITY
Don't read this book if you don't like change or simply if you are content by making decisions based on focus group results or surveys submitted by 23 people who are between 18 and 34 years old, live in an affluent neighborhood and visited your website at least once in the last 24 months. If you've been scratching your head as to why the "insights" from these surveys and focus groups don't hold true when you make changes to your existing products, marketing programs or when you launch brand new products, you are looking at the right book!
ANALYTICS EXECUTIVE, AUTOTRADER
Web True.0 is one of the smartest and one of the most useful books I have ever read. Unlike a lot of business or cultural books where you get the main point one chapter in and the rest is ends up feeling repetitive, Web True.0 continues to deliver value chapter after chapter. As someone who works in strategy and planning its the kind of book you will want to reference time and again. It provides a smart and unique way to look at people, their motivations and drivers, and what it means for brands, businesses and cultural alike.
ADVERTISING EXECUTIVE, LEO BURNETT
A unique, and more importantly, a refreshing perspective on consumer culture and why people act the way they do. Supported by years of first-hand experience by two writers who have clearly suffered first-hand, the influencing (and therefore biased and pointless) methods used in traditional marketing research. Please read!
FORTUNE 500 RESEARCH & INNOVATION EXECUTIVE
This is a great place to add a tagline.
The Hon. Prime Minister, Narendra Modi, is known the world over for his forward thinking ideas, and the effectiveness with which he utilizes the digital medium for citizen engagement. His acknowledgement of our effort to bring new thinking to the field of digital research is immensely gratifying.
ACKNOWLEDGEMENT FROM THE HON. PRIME MINISTER OF INDIA
REVIEWS AND PRESS
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