Before launching MotivIndex in May 2015, we went on a six-year long journey to scientifically explore, test, and validate our own hypotheses about how people make decisions.
1 MILLION CONSUMERS
Studied over the course of 6 years, to test and validate a set of hypotheses that builds upon the last 30 years of social science, behavioral economics, and psychology theory.
MORE THAN 200 PROJECTS
Completed in 12 markets around the world, to test and validate our models.
We studied thousands of consumers in the United States, Canada, Germany, U.K., France, China, Japan, India, South Korea, U.A.E, Turkey, and Australia.
RAN 21 EXPERIMENTS
To identify and overcome the limitations of ethnographic research on the internet.
It allow us to understand how beliefs shape markets, the role culture creators play in influencing others, and how we could build a methodology that minimized Availability Bias and Cognitive Ease.
Four models that will help you finally answer the question, "why", and improve the effectiveness of your innovation spend.
SPECTRUM OF BELIEFS
Every product or service falls on a belief-based spectrum or continuum.
4 LAYERS OF INSIGHT
There are four layers to every insight. Knowing each layer is critical.
IDEOLOGY TO FEAR
Why do some ideas turn into movements while others whither away?
How does one improve the effectiveness of trend forecasting for R&D?