Problems we solve
Here are the four most common types of problems we solve:
Context is everything
Never apply a general lens around packaging onto different types of products - it doesn't work. Our Trends and Needs products ensure that you understand which contexts will enable gains in relation to packaging technology. It will also identify specific areas and solutions with most value. potential.
Consumer-led approach
Innovation platforms are notorious misjudged and misunderstood. Our Trends product ensures that the consumer's interpretation of a platform isn't misaligned with the organization's. Plus it identifies specific demand spaces within the platform and quantifies its size, maturity, and growth rate.
Everything has meaning
Consumers are always more knowledgeable than we give them credit for. Our platforms allow us to identify the knowledge centers driving a trend forward, ensuring that you invest in technologies that carry the right forms of symbolic capital, so people value them for more than just function & form.
MotivBase offers three products that compliment each other.
Click the product name to learn more.
Join our team
Are you looking to tackle some of the biggest challenges facing business and society? Join our team of cultural anthropologists and technologists.
Partner with us
We work with organizations seeking growth not just through the creation of products and solutions, but also through the resolution of social and environmental problems.
Modeling and measuring the volatility of trends and issues in culture
The industry-led lens casts a distorted image of the growth and value of trends and issues in culture. In this video, our CEO talks about how we can solve this problem by studying and quantifying the language of meaning that consumers create around trends and issues.
Why big data ethnographic research is critical to insight and innovation professionals.
Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.
Research methods need to transform if we're serious about diversity
Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.
Symbolic capital, tension, and tempo — the three tenets of understanding the why behind human behavior.
Product reviews are a vastly under-utilized resource in research. Here we discuss how it helps us uncover jobs with speed and agility.
How to model the future impact of significant events in culture.
How to go beyond obvious short-term indicators to identify and track the early signals of long-term change.
Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.
Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.