Reimagining the SWOT analysis: How the consumer-led perspective improves any strategy.

As president, I recently published an important white paper on the critical missing ingredient in the traditional SWOT analysis. Through this white paper, I share an important framework that has helped many of our clients in easing the process of decision making and managing up. Plus, this framework also modernizes the age-old yet still utilized SWOT analysis.

For a copy of this white paper email tyler@motivbase.com.