Ferrara and MotivBase: Case Study presented at Quirks Virtual Event

What do you do when a cultural event has no historical context or data to guide you in predicting consumer interests and behavior?

In this case study co-presented by Ferrara and MotivBase, Maia and Ujwal discuss how they were able to leverage MotivBase Trends to decode the shifts in what Halloween means to consumers in a pandemic hit 2020, so Ferrara could make the right bets at the right time.