Jason Partridge
Twenty Questions Insight and Innovation Teams Can Answer with MotivBase
When people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...
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How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Ujwal Arkalgud
- 1 min
The problem with self-serve research
A research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.
Jason Partridge
- 4 min
Understanding the Boob Window
How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...
Jason Partridge
- 5 min
Why are immune support supplement sales dropping?
Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?
Jason Partridge
- 5 min
The Self-Care Snare
Why growth in supplements is less about self-care and more about proactive management of one's health and wellbeing.
Jason Partridge
- 4 min
The future of food delivery in America.
The future of food delivery. How an anthropological approach can show us where the real opportunities lie.
Jason Partridge
- 3 min
How women’s health will be won by innovators who challenge the current state of inequality.
If your organization plays in the women's health space, then you should be building solutions that create equity in health treatment.
Ujwal Arkalgud
- 4 min
The difference between what people say and what they mean.
It's important to make a distinction between what people say and what they mean by what they say. The Anthro-Lens allows us to do this.
Ujwal Arkalgud
- 3 min
Sustainable packaging (for beverages) is not just about the environment.
The most dominant set of meanings that consumers associate with sustainable packaging is one of quality ingredients and quality products.
Jason Partridge
- 5 min
Stop talking. Start Doing. How to Take the Innovation Leap.
I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...
Jason Partridge
- 4 min
Testing Concepts: Using AI Anthropology to Test Innovation Concepts
Test and validate innovation concepts and propositions through AI Anthropology without needing to recruit and talk to consumers.
Ujwal Arkalgud
- 1 min
Report: Integrity in personal care
An ethnographic analysis of what integrity means in personal care to consumers in the United States.
Ujwal Arkalgud
- 3 min
What conditions must be met for an innovation to succeed?
The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
Ujwal Arkalgud
- 4 min
The anatomy of a trend
Contrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.
Ujwal Arkalgud
- 4 min
Is fake news really that fake?
Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.
Jason Partridge
- 5 min
Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.
A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.
Ujwal Arkalgud
- 3 min
The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.
The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.
Ujwal Arkalgud
- 3 min
Dear Researchers: If you want to make a difference, stop betting on cultural homogenization
If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering
Ujwal Arkalgud
- 4 min
Rethinking Futures Work and Scenario planning with a Consumer-led approach.
Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.
Jason Partridge
- 7 min
Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.
Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.
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