MAKE BETTER USE OF R&D + INNOVATION BUDGETS.
OUR GROUND-BREAKING METHODOLOGY ALLOWS US TO DELIVER ETHNOGRAPHIC RESEARCH AT BIG DATA SCALE.
Eliminate bias, uncover unmet needs.
MotivIndex is the only consumer research company in the world capable of big data ethnographic research. Our methodology puts into practice, the last 30 years of behavioral economics and social sciences theory. It eliminates availability bias, and allows us to uncover unmet consumer needs by studying up to 8000 consumers in your market place in just 4 weeks.
A six year, one million people journey.
MotivIndex is the result of a six-year-long experiment that spanned the study of over 1 million people across 12 countries. We are the only company in the world that has leveraged scale, standardization, and technology, to solve a majority of the heuristic biases that exist in most consumer research methodologies.
OUR CLIENTS INCLUDE
Your marketplace is made up of beliefs.
People make decisions based on shared beliefs, not rational needs. The first step in understanding the changing habits and needs of your consumers is to identify and quantify the shared beliefs that drive consumer decisions in your category.
Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do.
As the co-founders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture.
In these pages you’ll discover:
Why polls keep getting politics all wrong
Why online shopping isn’t what’s killing mid-tier retail
Why patients doubt doctors more than ever before
Why non-profits are missing out on Millennials
Why banks, cars and CPG are all being duped by consumers
Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.